Sports & Fitness
Build a studio pricing worksheet step by step
A pricing worksheet helps a yoga teacher or studio owner move from guessing to a documented decision. This guide covers three choices and follows one example through the numbers.
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Step one: list costs and capacity
Begin with what a month of teaching actually costs: rent or room hire, insurance, software, music licensing, props, cleaning, marketing and teacher pay. Then count the classes you run and the realistic number of students each room holds. Example: a studio runs forty classes a month, averages ten students and carries monthly costs of six thousand dollars. That gives a cost per class of one hundred fifty and a cost per attendance of fifteen. Use your own figures and check them against bookkeeping records. This baseline shows the minimum your pricing must cover before any profit, savings or owner pay.
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Step two: compare offer structures
Next, set out each way a student can pay: drop-in, class pack, monthly membership, workshop ticket and online access. For every option, estimate how often a typical student attends and what each visit would yield. In the example, a drop-in at twenty dollars covers the fifteen-dollar attendance cost with a small margin, while a membership at ninety dollars needs about six visits a month to match that margin. Record the break-even attendance for each plan. Note which offers encourage commitment and which invite casual trial, so the menu feels coherent instead of crowded and confusing.
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Step three: test, review and adjust
Finally, choose one change to try for a defined period, such as a new introductory pack or a modest membership increase. Write down what you expect, then track attendance, renewals and student feedback. In the example, the owner trials a ten-class pack for two months and compares purchases against drop-in sales. Schedule a review date, decide in advance what result would keep, change or retire the offer, and communicate changes kindly to students. Keep the worksheet as a living document, updated each quarter, so pricing remains a considered practice rather than an occasional worry.